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Why ‘Followers’ Don’t Get Social Selling
Social selling isn’t what a lot of people think it is. It might have been the ‘fishing with dynamite’ / ‘e-cold calling’ show once upon a time, when early B2C adopters were cashing in on vast, engaged new audiences, and B2B marketers were steering sales teams...
4 Thoughts on Marketing & Selling Software as a Service B2B
OF COURSE software as a service will replace existing enterprise software. It’s scalable and quick to buy, install and upgrade. Its global accessibility encourages standardisation across sites and increased collaboration. Updates and upgrades are made remotely....
Thought of the day
The most common type of meeting nowadays is probably a ‘coffee and catch up’ meeting in an off-site or on-site cafeteria. Maybe 30 minutes, maybe less. If it’s on-site and you can linger a while then maybe you can catch five minutes with someone else after it has...
Social Selling is dead… long live social selling.
Looking forwards in time, I believe that your efforts to fully 'socialize and share' your thoughts, ideas, capabilities and insights will be of great importance to you - and your family. Let's get one thing straight here: 'Social Selling' is a very misunderstood...
Taking Social Selling Offline: What Marketers Need to Know
It’s easy for marketers to sit in their tech-enabled smart offices and laugh at sales departments. After all, B2B marketers saw the opportunities that social offered early, jumped at paid ads and made cross-platform noise to try to top-load sales funnels; sales...
Visual Resistance
Mark Noad sends us a link to a new version of the Tube map he's put together. It shows all stations on the network displayed in positions closer to their actual locations than on the official map. The Thames also adopts a more naturalistic shape. The map is an...
Play #22: The Commitment Lock-down
Whiteboarding Play #22: The Commitment Lockdown. https://vimeo.com/221213951 A useful whiteboarding exercise to help establish and motivate a full commitment from a business prospect.
Whiteboarding: Advantages and Benefits
For those of you that are interested in understanding how 'whiteboarding' can help you achieve your business goals, please consider the following three benefits: Benefit No 1: By taking your position at the whiteboard (with pen in hand) you assume the positon of...
The Whiteboarding Technique of Steve Jobs
Many people are surprised to learn that in the authorized Steve Jobs biography there are well over a dozen references to Jobs' use and deep appreciation for whiteboards and whiteboarding. A search on Google also pulls up plenty of images of Jobs at work on a...
