Vodafone UK is a provider of telecommunications services in the United Kingdom, and a part of the Vodafone Group, the world’s second-largest mobile phone company.

As is often the case, Vodafone felt that a number of their sales teams were not totally confident in their ability to present their value proposition to C-level customers. As such, they reached out to Whiteboard Strategies Ltd to help them codify and illustrate their proposition in a way which would work with their C-level customers and prospects.