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Visuals win at communicating complex ideas clearly and concisely. They win at unifying global marketing and sales messaging, enhancing communication, driving innovation, streamlining the sales/marketing lock in and delivering big bottom lines.

 

Check out our quick read Why Do Visual Comms Work So Well? for the stats.

 

So… how come sometimes they don’t?

 

Well, not all visuals are created equal, and not all visuals are used equally well.

 

Rule one…

is that visuals at all times need to be doing some of the heavy lifting – explaining or clarifying – rather than just being a crutch for weak presenters (PowerPoint, anyone?).

 

This cultural repositioning of visual comms is absolutely something that can be steered from above by marketing and sales leadership. Need to know how? Let’s talk.

 

Rule two…

is that less is more. We’ve used simple combinations of words, lines, shapes and colours to deliver Whiteboard Strategies that explain hugely complex systems, infrastructures and deals for some of the world’s leading sales companies.

 

Visual simplicity helps audience engagement, enhances understanding and makes the job of the presenter easier.

 

Rule three…

is that presenters need to take absolute ownership of their visuals and their presentation.

 

We call it “working the whiteboard” – learn the presentation, master the material, leverage the visuals. That’s how your people can control their presentation, and ultimately their outcomes.

 

These rules apply whether your pitching an idea to a C-level audience in a boardroom, or socializing and sharing an idea on the back of a napkin over coffee.

 

Sound simple? It can be.

 

Want more free insight direct to your inbox every month? Use the newsletter sign up form in the footer of this page, and don’t forget to connect with Mark on LinkedIn to talk sales, socialising and sharing ideas, visual comms and more.

 

– Tom @WSL

 

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