The ‘Whiteboard Enablement Process’ that has been developed by Whiteboard Strategies is comprised of a sequence of mini projects – delivering the bespoke Whiteboard itself, a detailed ‘narrative guide’ for users to learn and follow, the training, enablement and certification elements - and the institution of appropriate measures for adoption (in line with your own company culture).
1. Message Development - Firstly, we will work with you in developing an appropriate Whiteboard Intent. By combining our demonstrated whiteboard messaging capability together with a group of your sales, marketing, product management and business support professionals we can ensure that the messages are powerful and effective - and the arguments persuasive.
2. Prototype Development - Commencing with the development of an initial ‘Straw-man’ Whiteboard, the structure will be developed and built out into a sequenced whiteboard story, using simple ‘visual communication’ graphics to support and drive home the message. A guideline ‘narrative’ will then be written to accompany the whiteboard.
3. Enablement training. Using our successful enablement methodology of demonstration, explanation, imitation, practice and evaluation - we will train your field-force in the whiteboard set-piece play. Training is delivered in a series of one-day events (the number of which will depend on the number of people in your chosen sales community).
4. Test & Certify. During the symposium each participant will demonstrate their whiteboard presentation and be subject to both peer and group leader assessments.
5. Manage and measure. We will work with your Marketing Communications and Sales teams to help engineer an effective distribution strategy. The objective is to get the Whiteboard presented to your target audience at the right time – where it can do its job. Organisations have different views and approaches to this element and so we have learned to work with each project in a case-by-case manner so that the right approach is adopted.